Case Study: Swapstitch

This is a high-fidelity app prototype made based on user and competitive research and interviews.

Under the academic guidance of Sally Chung.

Swapstitch

An environmentally-friendly and cost-free way to swap clothes locally.

Key Features

Local Swap Selections

User sets location to find clothing item selections in their local area that are available for swapping by meet-up.

Bid to Swap

Users will be able to browse items that other's have uploaded and offer up one of their own items to swap. They can decline, accept, or suggest an alternative swap with proposing user's other items.

Community Posts

There will be community posts by users that feature how other local users style their clothes. They can also take picture of clothes they received in their swaps and tag the users they swapped with.

Competitor Analysis

Color

Logo

Typography

User Research Solutions

Problem

Solution

Looks too geared toward young (Gen-Z women)

Lack of body diversity

Meet-ups don't seem worth the effort to commute

Diversify color palette and font to a more "gender-neutral" look
More pictures of diverse ages and gender expressions within the app and marketing for the app

Allow filtering of clothing by size/body type

Have a "bundle swap" option available for users who want to meet-up, allowing them to swap additional items from each other's closets instead of just one to make the effort match the value of the transaction

Having third-party in-app advertisements is annoying/off-putting and goes against the values of the app

Safety concern for swapping and meet-ups

Have two options: free with ads OR monthly fee for ad-free experience

Make app 18+
Take selfie in-app that matches the uploaded profile picture
Can only meet in public spaces